IMPACT+ Methodology
Data point | Source | |
---|---|---|
Content Weight | Report or redirect | |
Viewtime (Video) | Report - based on quartiles and video duration | |
Viewtime (Display) | Default value | |
Connection type | Report or default value | |
Device type | Report | |
Country of delivery | Report | |
Date of delivery | Report | |
Volumes (impressions, completed views, media spent) | Report | |